A Launch Party Fit For a Queen

Last week we had the pleasure of helping an ambitious entrepreneur bring her dream party to life as she celebrated the launch of her new shoe collection. Flor De Maria had a vision, and the Little Miss Party team was there to execute! Glamorous shoes, a happy yellow color scheme, gold accents, and flowers everywhere? Count us IN!

The party took place at Village Studio in SoHo, a chic venue space that we can’t wait to use again. The big bright windows, the rooftop terrace, and the beautifully curated furniture made for the perfect backdrop to a fabulous party. Can I move in now, please?

The piece that stole the show, of course, was our living floral wall. This branded backdrop created a WOW moment for our guest of honor to conduct all her press interviews and for everyone to pose for their photos. A photo opportunity like this creates an easy excuse for all the guests to share and promote the new brand, so we knew it had to be something special. With all hands on deck, the entire team worked their magic with Natalie’s expert floral direction.

We focused on displaying all the new styles of shoes in different spots throughout the space. Using branded shoe boxes as well as transparent acrylic risers for height, every shoe was showcased alongside flowers to match the decor.

Our favorite little spot in the whole space was the entryway. The elevator doors opened up to a beautiful fireplace next to large windows with stunning light pouring in. We went floral crazy with garlands, arrangements, and a flower-filled shoe box. We had a crown and a throne for all the queens to pose for photos after trying on some shoes.