photo credit : Stone grove Photography
Balloons are a definite party staple. They’re colorful, festive and kids love them. I remember my mom setting up clusters of beautiful bright balloons for every single birthday party I had. These days, the balloon selection out there has climbed to a whole new level. We, like many other stylists, are simply obsessed with those huge 36″ balloons. They make such an impact and allow us to incorporate balloons in a more sophisticated manner. Simply put – we cannot live without them!! Meet Tara Berger, owner of One Stylish Party. She founded a pretty amazing online party boutique and her signature item is a custom Jumbo (36″) balloon filled with confetti and adorned with gorgeous tassels. Her work, which has expanded to tassel backdrops, garlands, fringe banners and more has been featured all over the web and has scored accolades from some big names such as Amy Atlas and Pottery Barn Kids. We have worked with Tara on several events and her balloons always evoke the same reaction, “Where can I buy one of those amazing balloons?” Read on to hear more of Tara’s story…
What is the most creative way you have seen a client use your signature product, the Jumbo Confetti Balloon with Tassels? I am fortunate to say that I have had the opportunity to work with some pretty amazing clients. From professional party stylists to event planners and brides to super creative mommas, I am always amazed by all of the unique ways that my balloons are incorporated into special events and photoshoots. One of my first collaborations comes mind, which was a Kate Spade Inspired Wedding Shoot that appeared on Ruffled, styled by Michaela Noelle Designs and photographed by Danielle Capito Photography. At the time, balloons had not fully transitioned into the wedding space and I felt that Michaela’s creative vision for the shoot helped elegantly showcase how beautiful my jumbo confetti balloons with tassels could look as part of a wedding or upscale event. Today, jumbo balloons at weddings have continued to grow in popularity and a good portion of my business comes from the wedding market.
photo credit : Danielle Capito Photography
Etsy is a pretty impressive marketplace. How has it changed your business? In many ways, Etsy gave my business the wings to fly. When researching all of the ecommerce solutions available today, Etsy just felt like home. I can connect with the type of customers who shop on Etsy, because I myself am among them. As much as I love to create beautiful items for my own clients, I am just as excited to support other handmade and vintage shop owners who sell on Etsy. As a small business owner, I am grateful that Etsy’s platform offers me the opportunity to showcase my products to many individuals who may not have stumbled on my site otherwise.
One Stylish Party has been featured on numerous party websites — which was the most exciting feature for you? I am always honored by any online or print feature that One Stylish Party has been able to secure over the years. One of the most exciting features to-date was the Rescue Patrol Party that was featured on the Pottery Barn Kids blog. I absolutely loved incorporating the unique toy collection from Pottery Barn Kids into my son’s birthday party and was thrilled to share the details of the party with the Pottery Barn Kids readers.
photo credit : Me Photo and Design
Walk us through a typical day at One Stylish Party? Or if you are like us, a “typical” day doesn’t exist!! No two days are ever alike around here, especially when you are a “work at home” mom! Staying organized and setting priorities for each day are a must for me. On what is considered a “typical day”, I start by catching up on emails while downing my first cup of coffee. I package orders that were created the day before and make a “cut list” for any tassels that need to be made that day. I also pull and organize any materials that are needed for other orders (such as banners or glitter numbers). I stay connected on my iPhone while I’m on the go with my kiddos or in the work room meticulously crafting away. In the evening, I take a break for family dinner (a must in my house!) and use the hours after my children’s bedtime to check email and finish any remaining items that will be shipping the following day.
Where do you see One Stylish Party in 5 years from now? Being creative and crafting is at the heart of my business, so it is important for me to continue to develop new products and refine my existing products to stay ahead the trends in the wedding and party industry. My goal would be to continue to grow my online shop and eventually bring on additional resources to support my creative vision. I love working on styled photo shoots and would like to expand this aspect of my business by aligning myself with the right publications, vendors and brands.
How do you juggle being a mom and also a business woman? This is an area that is always a work-in-progress around here! I think finding a balance between being a mom and a business woman comes back to staying organized and setting priorities. The quote “You can do anything, but not everything” is something I try to live by. At the beginning of 2014, I set specific goals for my business and my personal life so I could be held accountable for staying on track. By doing this exercise, I’ve learned that sometimes it is necessary to say no. Not every opportunity, vendor or collaboration that comes along is the right one for my business and that is okay. Every decision I make is weighed against my goals to make sure I continue moving in the right direction. I also make an effort to recognize when something isn’t working so I can make a change before it is too late. It’s all about being flexible and staying grounded while making sure my family always comes first.
We recently had the opportunity to style a fabulous event for Vanity Fair Lingerie. VFL is launching a new bra campaign and had a specific vision in mind for their event. The Vanity Fair Lingerie woman is sophisticated, authentic, feminine, and confident and they wanted the event to feel the same. The Gramercy Terrace at the Gramercy Park Hotel was the event space of choice and from there the design process came to life.
It was important to select furniture and decor elements that properly represented the brand, so we turned to Pottery Barn for inspiration. We started by creating individual vignettes with custom doors that we had built for the event. They were a fantastic way to transform the already gorgeous space.
Each door featured a black metal hook used to hang a classic white robe, white silk shirt or just a simple black bra. And how amazing are these doorknobs?
To bring the VFL vision to life, we brought in classic furniture and paired it with some modern elements such as acrylic nesting tables and mercury glass vases. Teal is the pop color for VFL, so we added it in subtly these gorgeous frosted teal vases from West Elm.
Let me start by saying that I am a beauty products FIEND. It is difficult for me to pop into Duane Reade to pick up TP without leaving with a new hair mask, moisturizer, and Essie nail polish. SO, when I heard that POPSUGAR was sending out their June Must Have Box to select bloggers, I HAD to have one. And I can tell you, POPSUGAR really delivered on this one.
Lets start with the packaging. Holy PINK! As I’m sure you’ve noticed by now, here at LMP we are suckers for two things: adorable packaging, and hot pink. So this really was a win.
Now onto the goods…
1) The One and Only by Emily Giffin: Every summer I always tell myself I’m going to read several books on my list by the end of August. Every summer that doesn’t happen. This just may be the push I need to actually succeed! I started reading The One and Only on my subway commute in the mornings and it really makes the train ride go MUCH faster. This book is very entertaining and really is the perfect summer read.
2) SACHAJUAN Body Lotion: This lotion smells and feels heavenly. One of the things I love most about PopSugar’s Must Have Boxes is that they give you full size products, rather than small samples. I am going to be using this lotion all summer long. It’s great for calming your skin post-sun bathing. Which is perfect for me since I burn wearing 50 SPF and sitting under an umbrella!
3) Turkish-T Beach Towel: This beach towel is super light weight and great for throwing in your bag and bringing to the park. And when it starts to get chilly after the sun goes down, it couples as a stylish wrap! Genius!
4) ‘You Smell’ wet wipes: Clever name- check. Incredible smell- check. Cute packaging and design- check. I love the idea of having body wipes to freshen up mid-day, especially when this summer heat really starts to kick in! Definitely will be keeping a couple of these lil guys in my bag all summer.
5) Native Union Gift Card: Did I mention that I’m also a computer nerd? Yeah. I am. So this really got me excited for some new gadgets. I had never heard of this company before, but I am glad I have now! Not only do they sell stylish accessories for your phone, tablet and computer, but their products are also extremely innovative and unique.
6) Lollies hair ties: My ridiculously long, knotty, crazy purple hair is always getting in my way, thus the black hair tie that can always be found on my wrist. I LOVE the idea of wearing a stylish hair tie on my wrist and utilizing it as both an accessory AND a hair tie.
7) One Potato Two Potato: Last but certainly not least are the chips. The Hawaiian BBQ chips. It made me very happy that PopSugar thought to include a snack in the Must Have Box. How did they know that I’m ALWAYS hungry?? Which explains why I don’t have a close up picture of the chips…. ‘cuz I ate them immediately. They were delicious.
Are you jealous yet? Well don’t be. We get to offer our LMP Readers $10 off of a 3-month subscription! Just enter JUNESELECT10 when you check out until June 30th. Go on. Treat yourself.
POPSUGAR provided me with a complimentary POPSUGAR Must Have box. The opinions I have shared about my deep love for this box are my own and POPSUGAR did not tell me what to say or how to say it.
The RealReal is the world’s premier online luxury resale store and my friend Rachel happens to work there. So when she was last over and told me I should scour my closet and do some spring cleaning I thought…what do I own that is luxury? More then I imagined…so we made an appointment, I set up some croissants, fruit + coffee and got consigning.
Rachel came over with one of her super chic Luxury Managers, Lisa and we reviewed the items I pulled. The RealReal comes to you for home pick ups. How great is that?!
Some of the items were not on their list to consign so I had to return them to my closet. We carried on through the dresses I hung on my favorite new hangers from Pearls and Pastries to a handbag that I never wear and a pair of shoes that I wore once.
Consignors start by receiving 60% of the selling price, and once they’ve achieved $7,500 in sales they will increase to 70% for 12 months from the date of their first sale. The RealReal issues payments on the 15th of every month for previous month’s sales. I don’t mind sitting back and taking in some extra cash. Never hurts!
Lisa logged everything that I was consigning into her trusty IPad within minutes while we sipped on coffee and ate croissants and macarons. The whole meeting was less then a half hour and the girls made it fun and easy.
Now I’m completely addicted to their site and have been shopping with the money I haven’t even made from my consigning yet. Looks like what they’re doing…is working pretty well.