July 23, 2014
photo credit : Stone grove Photography
Balloons are a definite party staple. They’re colorful, festive and kids love them. I remember my mom setting up clusters of beautiful bright balloons for every single birthday party I had. These days, the balloon selection out there has climbed to a whole new level. We, like many other stylists, are simply obsessed with those huge 36″ balloons. They make such an impact and allow us to incorporate balloons in a more sophisticated manner. Simply put – we cannot live without them!! Meet Tara Berger, owner of One Stylish Party. She founded a pretty amazing online party boutique and her signature item is a custom Jumbo (36″) balloon filled with confetti and adorned with gorgeous tassels. Her work, which has expanded to tassel backdrops, garlands, fringe banners and more has been featured all over the web and has scored accolades from some big names such as Amy Atlas and Pottery Barn Kids. We have worked with Tara on several events and her balloons always evoke the same reaction, “Where can I buy one of those amazing balloons?” Read on to hear more of Tara’s story…
What is the most creative way you have seen a client use your signature product, the Jumbo Confetti Balloon with Tassels? I am fortunate to say that I have had the opportunity to work with some pretty amazing clients. From professional party stylists to event planners and brides to super creative mommas, I am always amazed by all of the unique ways that my balloons are incorporated into special events and photoshoots. One of my first collaborations comes mind, which was a Kate Spade Inspired Wedding Shoot that appeared on Ruffled, styled by Michaela Noelle Designs and photographed by Danielle Capito Photography. At the time, balloons had not fully transitioned into the wedding space and I felt that Michaela’s creative vision for the shoot helped elegantly showcase how beautiful my jumbo confetti balloons with tassels could look as part of a wedding or upscale event. Today, jumbo balloons at weddings have continued to grow in popularity and a good portion of my business comes from the wedding market.
photo credit : Danielle Capito Photography
Etsy is a pretty impressive marketplace. How has it changed your business? In many ways, Etsy gave my business the wings to fly. When researching all of the ecommerce solutions available today, Etsy just felt like home. I can connect with the type of customers who shop on Etsy, because I myself am among them. As much as I love to create beautiful items for my own clients, I am just as excited to support other handmade and vintage shop owners who sell on Etsy. As a small business owner, I am grateful that Etsy’s platform offers me the opportunity to showcase my products to many individuals who may not have stumbled on my site otherwise.
One Stylish Party has been featured on numerous party websites — which was the most exciting feature for you? I am always honored by any online or print feature that One Stylish Party has been able to secure over the years. One of the most exciting features to-date was the Rescue Patrol Party that was featured on the Pottery Barn Kids blog. I absolutely loved incorporating the unique toy collection from Pottery Barn Kids into my son’s birthday party and was thrilled to share the details of the party with the Pottery Barn Kids readers.
photo credit : Me Photo and Design
Walk us through a typical day at One Stylish Party? Or if you are like us, a “typical” day doesn’t exist!! No two days are ever alike around here, especially when you are a “work at home” mom! Staying organized and setting priorities for each day are a must for me. On what is considered a “typical day”, I start by catching up on emails while downing my first cup of coffee. I package orders that were created the day before and make a “cut list” for any tassels that need to be made that day. I also pull and organize any materials that are needed for other orders (such as banners or glitter numbers). I stay connected on my iPhone while I’m on the go with my kiddos or in the work room meticulously crafting away. In the evening, I take a break for family dinner (a must in my house!) and use the hours after my children’s bedtime to check email and finish any remaining items that will be shipping the following day.
Where do you see One Stylish Party in 5 years from now? Being creative and crafting is at the heart of my business, so it is important for me to continue to develop new products and refine my existing products to stay ahead the trends in the wedding and party industry. My goal would be to continue to grow my online shop and eventually bring on additional resources to support my creative vision. I love working on styled photo shoots and would like to expand this aspect of my business by aligning myself with the right publications, vendors and brands.
How do you juggle being a mom and also a business woman? This is an area that is always a work-in-progress around here! I think finding a balance between being a mom and a business woman comes back to staying organized and setting priorities. The quote “You can do anything, but not everything” is something I try to live by. At the beginning of 2014, I set specific goals for my business and my personal life so I could be held accountable for staying on track. By doing this exercise, I’ve learned that sometimes it is necessary to say no. Not every opportunity, vendor or collaboration that comes along is the right one for my business and that is okay. Every decision I make is weighed against my goals to make sure I continue moving in the right direction. I also make an effort to recognize when something isn’t working so I can make a change before it is too late. It’s all about being flexible and staying grounded while making sure my family always comes first.